Diet Coke And Coke Zero Marketing

The bottom line is the coke zero and diet coke are two products that are quite similar but marketed to different markets.

Diet coke and coke zero marketing. Surprisingly it has just about the same amount of caffeine as coca cola which means it s less caffeinated than diet coke. Diet coke has a distinct taste of its own but coke zero is made to taste like regular coke. While diet coke was created with its own flavor profile and not as a sugar free version of the original coca cola zero aims to taste just like the real coke flavor despite their polar opposite advertising campaigns the contents and nutritional information of the two sugar free colas is nearly identical. Coke zero and diet coke are coca cola s low calorie sodas with artificial sweeteners.

Coke zero is coca cola s product line aimed at men and diet coke is aimed at women. Coca cola uses different marketing strategies for each brand. Regular coca cola has e338 phosphoric acid which is also in both diet coke and coke zero. Although it s a new brand coke zero has proven to be successful.

The difference is the target market segments. It is a beverage with very low calorie content the product was launched in the consumer market in the year 2005 and has been targeting male consumers as its customers. The other difference is flavor. The main difference between diet coke and coke zero is the chemical involved in it for the taste difference diet coke has citric acid while coke zero has sodium citrate.

Here is the marketing mix of coke zero which is a coca cola variant from parent company coca cola.