Who Owns Diet Rite Cola

The company substituted the ingredient for saccharin.

Who owns diet rite cola. Apple raspberry lime fruit cocktail apple strawberry guava apple blackcurrant. Diet rite is australia s only low joule cordial brand. The diet sodas were created for diabetics but they proved to be a hit with weight watchers too via our everyday life. In 1958 the company introduced the first diet cola diet rite and in 1980 a caffeine free cola rc 100.

In 2005 pure zero was added to the name and a cherry cola flavor was introduced in 2006. Royal crown was also the first company to unleash diet soda on the masses called diet rite later following with a caffeine free version called rc 100 and a cherry flavored variety diet cherry rc. It is made from 50 fruit juice and contains no added sugar no artificial colours or flavours and has the added goodness of vitamin c. The original formula for the soft drink contained cyclamate until the fda banned its use in 1969.

In 2005 pure zero was added to the name and a cherry cola flavor was introduced in 2006. The recipe for chero cola underwent a redevelopment in 1934 and the new product was launched as royal crown cola which soon led to its nickname rc cola. So drink rite with diet rite. In march 2000 diet rite became the first diet cola to be sweetened with splenda brand sweetener.

Rc had the dominant diet cola brand and that was a very big deal tristan donovan. None of them however could catch diet rite which continued to build market share for royal crown cola. Today it is owned by and distributed by keurig dr pepper. Diet rite was revolutionary.

Still diet rite remained the most popular diet cola while tab and diet pepsi closed in on the second spot. The early 1960s broadcast media advertising campaign featured a jingle sung by the paris sisters with the lyrics. Diet rite cola in 1962 the company launched diet rite cola which was a low sugar version of rc intended for diabetics. Diet rite originally produced by the royal crown company in 1958 was the first diet soda soft drink.

The dr pepper snapple group now owns and distributes the brand. According to several accounts the 1960s ranked as the most successful decade in royal crown cola s history but the enviable success enjoyed by the company did not. In march 2000 diet rite became the first diet cola to be sweetened with splenda brand sweetener. Fueled by the widespread demand for diet rite cola and rc cola the company thrived throughout 1960s gaining considerable ground on its two biggest rivals pepsi and coca cola.

Today it is owned by and distributed by keurig dr pepper. In the mid 1990s rc released royal crown draft cola billed as a premium cola using pure cane sugar as a sweetener rather than high fructose corn syrup. Diet rite cola good for you and children too because it hasn t got.