Coke Zero Diet Coke Marketing

Also as 60 of regular coke was being consumed by men it was then time for the coca cola company to notice their call for a healthier alternative.

Coke zero diet coke marketing. Here is the marketing mix of coke zero which is a coca cola variant from parent company coca cola. It is a beverage with very low calorie content the product was launched in the consumer market in the year 2005 and has been targeting male consumers as its customers. Coke zero is coca cola s product line aimed at men and diet coke is aimed at women. A few years ago i started having a coke or dr.

But diet coke additionally has e330 citric acid while coke zero has e331 sodium citrate. The other difference is flavor. While diet coke was created with its own flavor profile and not as a sugar free version of the original coca cola zero aims to taste just like the real coke flavor despite their polar opposite advertising campaigns the contents and nutritional information of the two sugar free colas is nearly identical. The difference is the target market segments.

Here is the marketing mix of diet coke which is also referred to as coca cola light in few places and is a subsidiary of its parent company coca cola diet coke is distributed and manufactured by coca cola and was introduced in the consumer market of united states in the year 1982. 3 i believe that the hidden camera videos were an effective way to reach coke zero s target market because the videos were unscripted and showed natural reactions to he product. Regular coca cola has e338 phosphoric acid which is also in both diet coke and coke zero. I drink it all the time.

However pepsi already had a sugar free drink aimed at young men. Coca cola zero was introduced for men as a result of diet coke was leaving men thirsty they found the taste and image of the drink didn t live up to the regular coke. Diet coke diet coke is a sugar free soft drink and low calorie drink of the coca cola family it was introduced in the united states in 1982. I have never ever ever enjoyed diet drinks.

Marketing strategy of diet coke 1. But i love coke zero. Coke zero and diet coke are coca cola s low calorie sodas with artificial sweeteners. When i was a chubby teenager i used to drink cheap sugary soda but when i decided to start running and shed some weight i stopped drinking it.

Finally diet coke plus will also lose customers to coke zero because of the original like taste it brings to the table. Coca cola s goal was to reach young male consumers who refuse to drink diet coke because of its feminine image. Recently coca cola released their new soft drink on the market coke zero followed by a huge and omnipresent marketing campaign. Take coke zero for example.