Who Makes Diet Rite Cola

Still diet rite remained the most popular diet cola while tab and diet pepsi closed in on the second spot.

Who makes diet rite cola. The early 1960s broadcast media advertising campaign featured a jingle sung by the paris sisters with the lyrics. Today it is owned by and distributed by keurig dr pepper. Beverages and didn t even make the top 10 of best selling diet drinks. Diet rite was revolutionary.

In the mid 1990s rc released royal crown draft cola billed as a premium cola using pure cane sugar as a sweetener rather than high fructose corn syrup. Diet rite is described as a cola for people pursuing a healthier lifestyle as it contains no sodium no caffeine and has no calories. Offered only in 12 ounce bottles sales were disappointing due largely to the. In 1999 the new owners even hoped to turn around the company s previous diet rite controversy by partnering with johnson johnson on a new sweetener and a medical marketing national ad campaign as adage reported that the diet soda then had only a 0 3 percent share of u s.

Since 1958 diet rite has been a flavor leader amongst diet soft drinks. Its rival pepsi had no such qualms and after the long term success of its sugar free diet pepsi launched in 1964 became clear coca cola. It had no calories sodium or caffeine which made it perfect for rc s more health conscious soda consumers. Diet rite pure zero is available in six varieties including cola cherry cola red raspberry tangerine and white grape.

Rc had the dominant diet cola brand and that was a very big deal tristan donovan. In march 2000 diet rite became the first diet cola to be sweetened with splenda brand sweetener. The soda has no calories caffeine fat sodium or carbohydrates. Diet rite cola good for you and children too because it hasn t got.

Diet rite cola has the pure crisp taste of a cola with zero calories zero caffeine and zero sodium. Diet rite was introduced in 1958 as the first diet soda. When diet colas first entered the market beginning with diet rite the coca cola company had a long standing policy to not use the coca cola name on any product other than the flagship cola and so its diet cola was named tab when it was released in 1963. Diet rite cola is a zero calorie soft drink made by the royal crown or rc cola company.

Diet rite originally produced by the royal crown company in 1958 was the first diet soda soft drink. None of them however could catch diet rite which continued to build market share for royal crown cola.